04 Oct '11, 7am

Consumers Value Environment Less than Economic Development

A vast majority of consumers – 93 percent – want to know what companies are doing to operate more responsibly or to support social/environmental issues, and 91 percent say they want to be heard by companies. But despite this expressed preference for a dialogue, consumers ultimately still find convenience in traditional one-way communications. The product/package (22 percent), media (21 percent) and advertising (16 percent) are the most effective channels to reach them with messages about corporate responsibility.

Full article: http://www.environmentalleader.com/2011/10/04/consumers-v...

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