03 Oct '11, 12pm

How She Leads: Coca-Cola's Beatriz Perez

How She Leads: Coca-Cola's Beatriz Perez

How She Leads is a regular feature on GreenBiz.com that spotlights the career paths of women who have moved into influential roles in sustainable business. In this edition, Maya Albanese interviews Bea Perez, who in July 2011 became the first-ever Chief Sustainability Officer (CSO) of The Coca-Cola Company. Perez has been at Coca-Cola since 1996. During her previous role as the Chief Marketing Officer of Coca-Cola North America, she incorporated sustainability initiatives into Coca-Cola's North American marketing programs Coca-Cola has made major strides in sustainable development and transparency, including its recent announcement that it plans to expand its electric vehicle delivery fleet in five cities in the U.S., which save Coke up to 60 percent in fuel costs and are about 50 percent recyclable at the end of their life. In today's interview, Bea explains what it means...

Full article: http://www.greenbiz.com/blog/2011/10/03/how-she-leads-coc...

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