03 Oct '11, 12pm

IF11 Preview: Dow's Kirk Thompson on Bringing New Life to Existing Technology

IF11 Preview: Dow's Kirk Thompson on Bringing New Life to Existing Technology

In the runup to our Innovation Forum 2011 , we are conducting a number of interviews with speakers for the event that takes place October 11 to 13 in San Francisco. Kirk Thompson , the associate director of R&D at Dow Chemical , will be a presenter in the "One Great Idea" series at IF11. Innovation and new ideas alone won't help a company develop strong products, Thompson says. Success comes from putting customer needs first, he says, and using that premise as a starting point for innovation. Today, Thompson provides a preview of his "One Great Idea" presentation in this Q&A, conducted via email, and talks about how the company's innovation and sustainability strategies helped Dow Solar bring a fresh approach to two existing technologies: photovoltaic solar and roofing systems. Leslie Guevarra: How does Dow Solar approach innovation? Kirk Thompson: Like all business units ...

Full article: http://www.greenbiz.com/blog/2011/10/03/if11-preview-dows...

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