03 Oct '11, 7am

The 3 Ps for influencing change | Forum for the Future

‘How can we, as individuals, be more effective change agents?’ This was the question asked at a recent Forum for the Future network event. My advice – based on 20 years influencing Ministers, NGO leaders and Business Chief Executives – was to think about the ‘three Ps’: power; psychology; persistence. Power. You need to know where power lies, who has it and how they can wield it to your ends. Power is usually found at the top of organisations, but it can reside in other places too: some companies are very R&D design-led; others have their heart in marketing; while others still look mainly at the numbers. And if you hit a block when trying to persuade those with power, don’t give up. Instead expand the context. Ask who they will be influenced by, how you can out-number or work round them. Psychology. How will the change you are proposing feel to the individual or audience y...

Full article: http://www.forumforthefuture.org/blog/3-ps-influencing-ch...

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