02 Oct '11, 3pm

The Sweet Green Life of a Ben & Jerry's CEO

The Sweet Green Life of a Ben & Jerry's CEO

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. This week I had a great conversation with Walt Freese, Former CEO (Chief Euphoria Officer) of Ben & Jerry's . Freese (which is about the most appropriate name possible for an ice cream CEO) served in this role from 2004-2010. (He also served as President of Celestial Seasons for from 1998-2001). We spoke about the importance in his life of being values driven both at the personal and professional level, the significance being authentic, the role of marketing and his interesting twist on it, continuous innovation, consumer interaction and how employee engagement got Ben & Jerry's back on track and away from a hierarchy that was seeping into the business. Ben & Jerry's started up in 1973 with two men who ironically did have the view that "business" could be an agen...

Full article: http://www.greenbiz.com/blog/2011/10/02/sweet-green-life-...

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