18 May '18, 7am

How Burton embeds sustainability and female empowerment in its products and leadership

It's almost impossible to upcycle used snowboards. Because their components — metal, wood, plastic, resin — are tightly fused during manufacturing, the best end-of-life outcome is usually chopped scrap that can be downcycled into fill. Which is why Burton is working with a new recyclable epoxy resin. ReRez allows used snowboards to be disassembled, and each material input to be recycled into new life. This focus on end-of-life innovation is just one of the ways that Burton is meeting its ambitious 2020 sustainability goals . From 100 percent Fair Labor Association compliance in its factories to the carbon-neutral Burton U.S. Open Snowboarding Championships to Chill , its youth development program, the company believes that succeeding as a business means succeeding at sustainability. The Bard MBA's Cory Skuldt spoke with Ali Kenney, VP of Global Strategy and Insights at Bur...

Full article: https://www.greenbiz.com/article/how-burton-embeds-sustai...

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