30 Apr '18, 3pm

Tetra Pak Sets Sights on a Paper Straw for Portion-Sized Carton Packages

Tetra Pak Sets Sights on a Paper Straw for Portion-Sized Carton Packages

Tetra Pak is developing a paper straw for its portion-sized carton packages that the food processing and packaging solutions company expects will be ready to launch by the end of the year. Headquartered in Lausanne, Switzerland, Tetra Pak had nearly $14 billion net sales in 2017. The company’s packaging for liquids includes aseptic packages made from renewable materials and recyclable paperboard that doesn’t require refrigeration. When Tetra Pak studied Millennials — a group that spends approximately $600 billion annually — they found that these consumers look for five key attributes when picking a single portioned package off the shelf. One is how easy it is for them to drink from the package, according to the white paper . “Across the majority of global markets, a package that provides a resealable cap over a straw is very much in demand,” the company found. The push for...

Full article: https://www.environmentalleader.com/2018/04/tetra-pak-pap...

Tweets

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