30 Apr '18, 10am

How the Nuclear Industry Is Fighting Back

The West’s nuclear industry has embarked on its biggest public relations push ever in a bid to stay relevant to policymakers increasingly focused on renewables. Recent weeks have seen a coordinated campaign by two of the sector’s top agencies to claw back support for a technology that is struggling to remain economically viable, and is in danger of being sidelined in discussions over future energy pathways in Europe and North America. In the U.S., the Nuclear Energy Institute (NEI) kicked off proceedings in an apparently low-key fashion. With little fanfare, the Institute’s website had a facelift in early March, dispensing with its former, staid design and adopting a modern look with bold type and plenty of video. In the place of headlines about developments in nuclear technology, the NEI’s site started playing inspirational messages over images of children, cityscapes and...

Full article: https://www.greentechmedia.com/articles/read/how-the-nucl...

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How the Nuclear Industry Is Fighting Back

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