30 Apr '18, 10am

Mercedes-Benz Exits Home Battery Market

Mercedes-Benz Exits Home Battery Market

Mercedes-Benz will stop manufacturing residential batteries and dissolve its U.S. energy subsidiary, ending a short-lived challenge to Tesla’s energy storage empire. When parent company Daimler launched Mercedes-Benz Energy Americas in November 2016, it raised the stakes on the promising — if also untested — market. Tesla dominated public awareness with its Powerwall, even though few customers were actually buying it or any of the competing home battery products. For industry watchers seeking a "Tesla killer" — the elusive, near-mythical challenger to the biggest name in home batteries — Mercedes-Benz fit the bill, on paper. It promised to leverage its considerable brand recognition, global scale and manufacturing supply chain to take the young market by storm. It quickly allied with Vivint , the top-three rooftopsolar installer, to reach its customers. It even nabbed CEO ...

Full article: https://www.greentechmedia.com/articles/read/scratch-one-...

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