16 Apr '18, 10am

How customer demand influences sustainability innovations

As one of the world’s largest restaurant companies, McDonald’s has the opportunity to use its scale for good. It also has a unique responsibility to respond to a customer base that is demanding environmental action. "In every market, the biggest environmental concern of McDonald’s customers is the packaging that’s left over and thrown away," said Keith Kenny, vice president of sustainability at McDonald’s. To tackle widespread waste, McDonald’s leaned on its 25-year-partnership with the Environmental Defense Fund (EDF) to help the company improve packaging and reduce trash, both in-house and on products stamped with its brand logo. "The announcement is a step change in using less packaging that is sourced responsibly and designed to be taken care of after use," he said. "We’re working at our restaurants and beyond to encourage recycling in communities." The EDF helped McDo...

Full article: https://www.greenbiz.com/article/how-customer-demand-infl...

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