30 Dec '17, 11am

A birds'-eye view of the value of natural capital

The following is an edited excerpt from "Greener Products: The Making and Marketing of Sustainable Brands, Second Edition" by Al Iannuzzi (CRC Press, 2017). Companies have an enormous opportunity ahead: Consumer demand for products is set to grow significantly over the next 20 years with the increase in middle-class consumers, especially those in emerging markets, who will require food, clothing, housing and transport at levels never seen before. At the same time, this presents an enormous challenge for businesses to provide these products and services against a backdrop of increasingly scarce resources, such as water. Successful business models will be those that understand the value of the natural systems that provide these resources — commonly referred to as natural capital — and how these systems can be managed as part of the production of greener products and services...

Full article: https://www.greenbiz.com/article/birds-eye-view-value-nat...

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