30 Jan '13, 7pm

How the Rural Poor Are Becoming a Market for Solar Power

How the Rural Poor Are Becoming a Market for Solar Power

d.light solar /Video screen capture I've written before about how solar is a life saver in poor rural communities . Contrary to popular misconceptions in richer nations, however, this is not simply about charity. The rural poor in Africa, Asia and other parts of the world are a rapidly emerging market for clean energy technologies. This fact is reflected in micro-enterprise focused solar initiatives like Sunny Money , where instead of simply throwing money and technological assistance at communities, as might have been the model twenty years ago, charities are instead funding and incubating small local businesses that sell solar solutions to rural communities at affordable rates. But it's not just micro-entrepreneurs who are benefitting. Several for-profit enterprises are realizing the potential of emerging markets for clean energy -- developing products specifically desig...

Full article: http://www.treehugger.com/corporate-responsibility/how-ru...

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