07 Oct '17, 8pm

The McVegan burger is now for sale, but only in Finland

The McVegan burger is now for sale, but only in Finland

Veganism must be making serious inroads into society if McDonald's, king of industrial meat, is jumping into soy patties. For the first time ever, McDonald's is offering a vegan burger , called (can you guess?) the 'McVegan'. It is a soy burger patty served on bread and topped with the usual tomato, lettuce, pickle, onion, mustard, and ketchup, minus the cheese. There is a catch, however. The McVegan is being sold at only one location -- a McDonald's in Tampere, Finland, from October 4 till November 21. Christoffer Rönnblad, marketing director of McDonald's in Finland, told local news that the company needs to see how the McVegan is received. "We are going to find out if it is in demand in Finland, [if it is] the kind of product that we would like to sell later on." After November, the company will evaluate the McVegan's success and whether it makes sense to continue selli...

Full article: https://www.treehugger.com/green-food/mcvegan-burger-now-...

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