31 Aug '17, 10am

Leveraging Behavior To Combat Climate Change

Leveraging Behavior To Combat Climate Change

refers to the strategy and message framing of the intervention. While many different programs utilize similar behavior change strategies (e.g., goal-setting, feedback, competition, games, message framing, and commitment), there is considerable variance across programs in terms of how a particular behavioral strategy is being applied. The body of research within the field of behavioral science is constantly growing and evolving, which continues to confirm the powerful role that human nature plays in the marketplace and, more specifically, in guiding energy-savings behavior. New applications and empirical results continue to shed light on when and how particular strategies are most effective. Thus, a closer integration and application of behavioral theory to meet specific program goals for a particular population can lead to more creative and effective behavior-based strateg...

Full article: https://cleantechnica.com/2017/08/31/leveraging-behavior-...

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