31 Aug '17, 10am

For Campbell's, Brand Value Means Customer Engagement

For Campbell's, Brand Value Means Customer Engagement

This is not the Campbell Soup Company of our parents’ and grandparents’ generations. Other than the iconic soup can labels made famous by Andy Warhol in the early 1960s, much about the company and its customers’ preferences has vastly changed. Cutthroat competition has moved sales from brick-and-mortar to the cloud, millennials’ eating habits and health and nutrition research have transformed Campbell’s and much of the food industry. Through it all, Stangis is tasked with his two overarching goals: protect and build the brand. Stakeholders are clearly buying in, as Campbell’s is a mainstay in rankings that measure

Full article: http://www.triplepundit.com/special/commit-forum/campbell...

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