14 Dec '12, 6pm

LUSH launched its anti-fur campaign in Canada by "ensnaring" a human volunteer in a leg-hold trap for 24 hours

The groups’ mission? To urge both the public and manufacturers of fur-trimmed apparel, particularly Canada Goose , which is based in Toronto, to eschew fur and fur trim altogether. “The goal of the campaign is to expose the truth about fur trim in a way that’s blunt without directly blaming the consumer, who usually knows very little about the soft, fluffy fur lining the edge of their hood,” says Lesley Fox, executive director of the Association for the Protection of Fur-Bearing Animals. “This campaign will place the blame squarely where it belongs, the fur industry; by exposing the lies the industry uses to lure people into the ‘trap’ of purchasing its cruel and unnecessary products.”

Full article: http://www.ecouterre.com/lush-clamps-down-on-fur-by-ensna...

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LUSH Cosmetics has launched anti-fur campaign. ...

ecouterre.com 14 Dec '12, 6pm

The groups’ mission? To urge both the public and manufacturers of fur-trimmed apparel, particularly Canada Goose , which i...

This postcard from LUSH's new anti-fur campaign...

ecouterre.com 14 Dec '12, 10pm

The groups’ mission? To urge both the public and manufacturers of fur-trimmed apparel, particularly Canada Goose , which i...