But uh oh, even Morgan can’t ignore the obvious environmental and ethical problems with dairy farming. He has a simple solution though; ride the wave of controversy out because it’s bound to die down. He advises farmers avoid PR disasters by reducing their cows in an effort to decrease waste and/or participate in “bobby calf adoption schemes” to, well, pretend they’re saving some cows. By decreasing the amount of dead calves and preserving a small patch of grass, surely all the vegan advocates will shut their mouths, and only open them again to suck back a refreshing glass of milk. We’ve officially slipped into Morgan’s deepest fantasies.