31 Mar '17, 12pm

Your Sustainability Story: Amouve Bedding with Ami Sata

Your Sustainability Story: Amouve Bedding with Ami Sata

The Aha moment: A trip to Scandinavia introduced me to the most sumptuous bedding I had slept on. A volley of questions, research and days later, I managed to trace its manufacturing to India. This coupled with my experience of looking for a pair of quality sheets led me to start Amouve. Most brands I found were plastic packed – they were more about fashion than sleep. ‘’You see mattresses and pillows being marketed as cervical and great for the spine (great for health basically), why not sheets?’’ Having worked in the bedding industry before (non-organic), I realised that the emphasis on the fabric that touches your skin was minimal. There is a huge gap between what exists and what is marketed. A handful of us realise what we sleep on is a multitude of chemicals, from pesticide-laden cotton to formaldehyde finishes. Anti-wrinkle and anti-stain sheets may be easy for ‘main...

Full article: http://feelgoodstyle.com/2017/03/30/amouve-bedding-with-a...

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