28 Mar '17, 4pm
Dr. Bronner’s Soap Company Only Wants Good Things for ‘Spaceship Earth’ https://t.co/l4jFkGWzH5
It’s no surprise to anyone who reads the philosophical musings that Bronner crammed onto his packaging (what else are you gonna do in the bath?) that he saw himself a philosopher first and soap-maker second. In fact, Bronner only began selling his castile soap – a recipe perfected over the three generations of soap-makers that preceded him in his native Germany – to finance his preaching on a unified mankind. Once he realized that the soap was doing better than the sermons, he began using the company as a way to spread his ideas, writing his “Moral ABC” on the packaging and refusing to allow any retailer to sell the product who didn’t believe in his teachings.