29 Nov '12, 10pm

Greenpeace’s Anime Trailer Reveals Dystopian Future Destroyed by Fashion

A dystopian city populated by mindless drones, a mustache-twirling dictator, and a Katniss-like heroine at the helm of a ragtag band of rebels. The ingredients for next summer’s blockbuster? Not quite. The mock anime trailer is the product of Greenpeace , the environmental nonprofit behind the “Detox” campaign to clean up the fashion industry. While the animated future portrayed in the video borders—if just barely—on hyperbole, a people’s revolution isn’t all that far-fetched: Thanks to intense public pressure from activists, bloggers, and consumers, Zara , the world’s No. 1 apparel retailer, pledged to eliminate all hazardous chemicals from its supply chain and products by 2020.

Full article: http://www.ecouterre.com/greenpeaces-anime-trailer-reveal...

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