15 Jan '17, 1pm

Looking for cute & #sustainable kids clothes? Check out @utterlyco! Via @Magnifeco

Looking for cute & #sustainable kids clothes? Check out @utterlyco! Via @Magnifeco

Hearing Angela Chou talk about her sustainable kids clothing company Utterly is a little like watching a TV journalist report live from a hurricane zone. It’s the kind of situation many entrepreneurs experience when they’ve struck upon a great idea and suddenly, they find themselves in the eye of the storm. But heading up a new venture, while simultaneously pioneering a zero waste initiative, is not what Angela envisioned for herself. “I don’t actually know what the starting point is, but things just happen in your life,” Angela muses. “I wanted to be a fashion designer when I was a child, but I ended up studying film instead.” When she was in her mid-twenties, Angela made two films that involved shooting at a landfill. “You just see the volume and smell the stench,” she recalls. “I went home, and my clothing reeked of the landfill. I just thought, ‘I’m never going to wash...

Full article: http://magnifeco.com/utterly-adorable-clothes-by-eco-kids...

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