10 Jan '17, 3pm
Birkenstock launches vegan collection, almost lives up to hippie reputation
PETA was quick to throw a fashion award at the brand , crediting their ability to jump on bandwagons without having to slow down their production of the standard, highly promoted injustice-heavy collections. Sure, growing demand leads to more options in the marketplace, but we certainly should not celebrate institutions of exploitation as having a “commitment to ethical practices” for figuring out how to make a quick buck off of popularity. Birkenstock has not seen the error of their ways, they’ve just seen a new way to sell more sandals. It’s honestly a bit surprising they garnered such a wholesome reputation before they made a vegan-friendly option, isn’t it?