04 Dec '16, 8am

@poethiquebeauty

So the duo set out to reinvent the beauty care industry relying on nature’s inherent beauty wisdom. While this is certainly not the first green beauty brand on the scene–they did have a specific task in mind. The twosome wanted to create products that could work across multiple skin types, across multiple climates, and that would layer well with other skincare routines. Consistently, they had found that many existing green beauty brands felt heavy and greasy to use, making them not suitable to all skin types, nor could they be used in all manner of season or climate. They knew their work was cut out for them – making something that is effective was a given, but having people go WOW! when they tried the product would be the hurdle to cross. Passionate about helping more people make the switch to clean, green beauty, they wanted their products to make it easy for people look...

Full article: http://ecosalon.com/for-poethique-beauty-wisdom-begets-be...

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