30 Nov '16, 9pm

Whoa, @patagonia raised HOW MUCH for the environment on Black Friday?

just raised $10 million for the environment, and all in one day, to boot. The outdoor-apparel retailer, which pledged to donate 100 percent of its global Black Friday sales to underfunded grassroots organizations working to “protect our air, water and soil for future generations,” shattered records last week when it raised five times the $2 million it had projected to make. Many of its customers dubbed Patagonia’s unique take on the post-Thanksgiving shopping-palooza as a “fundraiser for the Eath,” Rose Marcario, the company’s CEO, wrote in a blog post . “On behalf of these activists and every Patagonia employee, we extend a heartfelt thank you to our customers, friends and community worldwide who showed up to

Full article: http://www.ecouterre.com/patagonia-made-10-mil-on-black-f...

Tweets

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