29 Nov '16, 10pm
, the Japanese firm behind such brands as Uniqlo , Theory , Comptoir des Cotonniers , and J Brand has opened its first facility devoted to the research and development of denim fabric. Based in Los Angeles, the Denim Innovation Center seeks to bring together specialists from its various subsidiaries to advance technological and material innovations in the realm of jean creation. Fast Retailing says that Uniqlo and J Brand will be the first to benefit from the center’s work, which may manifest itself in products as early as next fall. “By establishing the Denim Retailing Center in Los Angeles, the global hub for information on denim, Fast Retailing will be able to quickly incorporate the essence of current trends in its designs,” the company said in a press release.