17 Nov '16, 10pm

For this fair-trade brand, ethics and aesthetics go hand in hand

Many often seek out items that they wear and use in their home to tell a story, but often the story is told through the purchaser – rather than through the product itself. For Aiayu , the story begins before the product even reaches you. Aiayu designs sustainable, practical, and luxurious clothing and home goods with a focus on the stories that already exist within each fiber and each stitch of each product. The materials are the main focus driving the design process. Seeing beauty in natural colors and textures, each collection expresses a cohesiveness that one can only see achieved so successfully in the natural world itself.

Full article: http://www.ecouterre.com/for-aiayu-aesthetics-and-ethics-...

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