16 Nov '16, 5pm

77% of Millennials are either well informed or knew quite a bit about #organic food

A large part of the Millennial desire to buy organic food likely has to do with this generation’s shift away from trust in advertising to trust in fellow shoppers. A generation that grew up with Facebook likes, YouTube comments, and Yelp reviews, Millennials, more than any other generation, look to their social circles – be they local or web – to find out what they should be buying. In other words, the more Millennials like organic food, the more Millennials will like organic food.

Full article: http://ecosalon.com/millennials-are-driving-organic-food-...

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