20 Oct '12, 2am

Thanks @ecouterre @LEVIS jeans made from recycled bottles: You heard it here from #FashionObserved

The original blue-jean company is making efforts to turn its iconic garment green. On Tuesday, Levi Strauss announced the launch of “Waste<Less,” an upcoming collection of denim that incorporates post-consumer waste, specifically plastic bottles and food trays. Set to debut in January, the line of skinny jeans, straight-fit jeans, and trucker jackets will comprise a minimum of 20 percent recycled content, or the equivalent of eight 12- to 20-ounce bottles per jean. The entire collection is expected to utilize over 3.5 million recycled bottles, according to Levi’s.

Full article: http://www.ecouterre.com/levis-wasteless-denim-uses-recyc...

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Levi's stitches plastic bottles into latest denim collection

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greenbiz.com 19 Oct '12, 9pm

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ecouterre.com 18 Oct '12, 6pm

The original blue-jean company is making efforts to turn its iconic garment green. On Tuesday, Levi Strauss announced the ...

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earth911.com 22 Oct '12, 1pm

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cleantechnica.com 19 Oct '12, 7pm

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Have you seen this ? Thanks again! @daisygreenmag

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is.asia-city.com 20 Oct '12, 10am

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eco-chick.com 01 Nov '12, 5pm

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