31 May '11, 7pm

75 Percent of Affluent Shoppers Prefer to Buy "Made in America" | Ecouterre

75 Percent of Affluent Shoppers Prefer to Buy "Made in America" | Ecouterre

More than three-quarters of affluent consumers prefer brands made in America—up 5 percentage points from 2008, according to a 2011 study by American Express Publishing and the Harrison Group . In a different survey in April, the United States ranked highest on an index measuring the quality of its luxury goods, achieving a score of 267 (compared with an average of 100) and outranking Italy and France, which host swanky labels like Salvatore Ferragamo and Hermes , respectively. While so-called “blue-collar” manufacturers like Chrysler and Levi Strauss have long leveraged patriotism to move product, this is a fairly new phenomenon for the

Full article: http://www.ecouterre.com/75-percent-of-affluent-shoppers-...

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