27 May '11, 4pm
The IOU Project Uses QR Codes, Social Media to Promote Eco-Fashion
Let’s play pretend for a minute: imagine yourself shopping for new clothes . You find the perfect top at a retail store near you, buy it, and wear it to your dinner date that night. A woman at the table next to you asks you where you got it. It turns out, she’s wearing the same label, too. What’s missing from that interaction? The whole story. The people who were involved in the making of the piece. Individuality. What if there was a way to know the real story behind your clothes and even be an active member of it? The IOU Project does just that by using social media and smartphone technology to connect you with your garment’s journey.