31 Mar '16, 9pm

[email protected] and @WWF will be BFFs for the next five years

are embarking on a five-year partnership to create a more responsible fashion industry. The new endeavor, which expands upon previous efforts to minimize the Swedish retailer’s water footprint, will include climate action, water stewardship, and a “strategic dialogue” that explores the broader sustainability challenges facing the industry. “Together, we are taking a holistic and science-based approach that aims to break new ground within sustainability and fashion,” Mariann Eriksson, marketing director at WWF, said in a statement. “After working closely together with H&M for the past three years, we know they are committed to being good stewards of shared resources, and eager to contribute to shifting the industry towards more sustainable models.”

Full article: http://www.ecouterre.com/wwf-hm-ink-five-year-sustainabil...

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