27 Feb '16, 10am

Clothing rental could soon become the norm on the British high street

As clothing trends change as quickly as the seasons, British high street stores are considering going the way of Netflix- offering up high end clothing for rent to their fashionista customers. Like the American company Rent the Runway, retailers are hoping that rentals will be a sustainable answer to our increasing disposable fashion economy. Fashion analysts suggest that clothing subscriptions could keep the ever changing tastes of fashionable millennials, while cutting out the incredible waste that has come with

Full article: http://www.ecouterre.com/clothing-rental-could-become-the...

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