13 May '11, 7pm

The U.S. apparel industry is making itself less competitive with its focus on lower-quality, low-cost clothes

By countering inexpensive imports with lower-quality, low-cost clothes, however, the U.S. apparel industry inadvertently decreased its competitiveness despite a booming domestic market. On the other hand, Japanese consumer’ willingness to pay for higher-quality luxury clothing has allowed the Japanese apparel industry to concentrate on goods that stand out from inferior imports, a move that enabled it to maintain its domestic market share.

Full article: http://www.ecouterre.com/u-s-fast-fashion-trend-losing-gr...

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