25 Nov '15, 7pm

Everlane is staying open on Black Friday, but there's a twist https://t.co/WSNmENZxmY https://t.co/ptVvIi89KB

is starting a new Thanksgiving tradition. Instead of shuttering its virtual doors on Black Friday as it has in years past, the “radically transparent” online retailer will be open for business, with a twist. In lieu of the door-busting sales it eschews, Everlane will be diverting all of the day’s profits—that’s 35 percent of the gross revenue on all orders—to its workers, specifically the ones who make T-shirts in its Los Angeles factory . “This is an opportunity to help people on Black Friday,” Michael Preysman, Everlane’s founder and CEO, told Fast Company . “The other piece of it is just to reflect on what it means to be consuming and buying gifts for people when there are others in the world that can benefit from our help. This is our way of finding balance in those two things.”

Full article: http://www.ecouterre.com/everlane-is-giving-its-black-fri...

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