08 May '11, 12pm
Stella McCartney: “Eco-friendly fashion is something I’ve always felt strongly about"
is something I’ve always felt strongly about. You have to create demand so the customer base will grow. We’ve been doing organic for years in my own collection, in my lingerie and with the Adidas collaboration . We touch on it across the board. I think it’s a bit more sincere to do that. It’s part and parcel for us as a brand.”