19 Oct '15, 8am
Localizing the Billion People March: Adbusters' Kalle Lasn Is At It Again, This Time Tackling Climate Change
So, this is something that we’ve been struggling with at AdBusters a long time: How do we create an activism that actually speaks truth to power in a very effective way? Of course, there also is [the fact that] we are at a very critical moment in human history; climate change is on the horizon and we are going to have this big, world meeting of world leaders in Paris in December. The feeling is that they are probably not going to tackle the problem head on and actually do anything meaningful. So, we thought we’d do something as grandiose as a Billion People March and then tried to come up with a strategy. Instead of making it a general march, let’s have one demand. The original posters of Occupy Wall Street asked, “What Is Our One Demand?” Occupy Wall Street unfolded all over the world, and we never really answered that question.