05 May '11, 3pm

Afia's Fair-Trade Fashion Gives West African Traditions a Modern Twist

Afia's Fair-Trade Fashion Gives West African Traditions a Modern Twist

“Who doesn’t love Friday?” asks Meghan Sebold, founder of the breakout fashion label, Afia . We couldn’t agree more. According to Sebold, whose studies in Ghana led to the creation of her company, everyone is given a bonus name based on the day they were born. For Sebold, her Friday birth made her known as “Afia Meghan.” Everything, it seems, is better in twos. By fusing the brilliance of Ghanaian cotton wax textiles with silhouettes designed to emphasize womanly curves, Afia is a standout new label, with a name and aesthetic that blend tradition with modernity, exoticism with the familiar.

Full article: http://www.ecouterre.com/afias-fair-trade-fashion-gives-w...

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