21 Jun '15, 12pm

Here's How NOT to Become the Victim of Greenwashing

Great post. I completely agree with you about H&M and ASOS. It irks me when I see ‘eco’ bloggers accepting the greenwash. I read one post which used the fact that H&M is the world’s biggest buyer of organic cotton as one justification for supporting the brand. Organic cotton is still a water and energy intensive crop with a significant environmental cost. Making poor quality organic top is still harmful- just slightly less. The same goes for suggesting that a job H&M’s supply chain is better than no job at all. But no job is not the counterfactual- the counterfactual is a job in an ethical supply chain! When consumers buy 1 fairtrade t-shirt instead of 5 fast fashion ones, the worker gets a fair wage, isn’t forced to work overtime, and doesn’t need to send thier children to work to supplement thier income. Greenwashing and ethical washing drive me mad!

Full article: http://ecowarriorprincess.net/2015/06/what-you-need-to-kn...

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