11 Jun '15, 7pm

H&M just launched a new currency

the world’s first currency dedicated to doing good. Launched by the H&M Conscious Foundation on behalf of the United Nations Children’s Fund , the virtual lucre enables children to use art to support their peers in the developing world. Kids earn a single Unicoin whenever they upload a picture illustrating their grown-up aspirations to www.unicoins.org . H&M then matches each Unicoin with educational supplies, including a notebook and pencil, for UNICEF to distribute to child in need. This initiative, according to the Swedish retailer, aims not only to raise awareness about the importance of early childhood development but also provides an opportunity for people to help.

Full article: http://www.ecouterre.com/hm-launches-unicoin-a-charitable...

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