29 Jun '12, 7pm
"A sneaker that...grows pretty flowers when it’s “planted” into the ground." @jbjork @Goodlifer
Unlike some earlier experiments with biodegradable sneakers, these kicks look like they belong in one of those stylish streetwear shops where people pay hundreds of dollars for various types of “collectible” footwear. And that’s a good thing, because that means they have the potential power to reach a new group of consumers and educate them about the lifecycle of the things they wear on their feet every day. Because the reality is that most people still choose what they wear based on how it looks, and that’s fine, but does put an interesting responsibility in the hands of shoe companies. The silhouette of OAT Shoes is very relevant to the urban public, the color scheme is neutral, but with a subtle twist and the price point is reasonable.