28 Apr '15, 6pm
SF's BeGood is working to become the world's first zero-waste clothing retailer
With the “lofty ambitions” of becoming an entirely waste-free retailer, BeGood certainly have their work cut out for them. But they are managing to tackle to issue of waste in the fashion industry with a grace, grit and sense of humor that is refreshingly direct. The team tell it how it is, arguing the case for eco fashion by noting that big retail is the second biggest polluting industry in the world, and that organic fabric is stronger and softer than regular material. Their designs are as straightforward as their opinions about sustainable fashion, offering a collection of timeless garments – think sustainable alternative to GAP – that do not get caught up in seasonal fads. Co-founder Mark Spera discussed how the designers go about ensuring they produce in a way that is as green as possible in this Q&A with Ecouterre.