30 Mar '15, 7pm

What if clothing labels told the truth?

Want to know more about a garment's provenance? Consulting its label will only get you so far. But what if those tags revealed the whole truth? A new campaign by the Canadian Fair Trade Network reveals just how much real estate you'd need to describe the inhumane conditions a sweatshop worker in Bangladesh, Cambodia, or Sierra Leone might face. Produced by Rethink Canada , a creative agency with outposts in Montreal, Toronto, and Vancouver, each spread features a item of clothing, along with an extended label that relates one of myriad possible scenarios. With the second anniversary of the Rana Plaza disaster in less than a month, the campaign couldn't be more timely.

Full article: http://www.ecouterre.com/fair-trade-clothing-labels-expos...


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