29 May '12, 3pm

Fashion's future leaders have voiced 7 demands for a more sustainable fashion industry

Fashion's future leaders have voiced 7 demands for a more sustainable fashion industry

The challenge is to make ‘common sense’ more common, said one representative from the Bocconi School of Management in Milan. “In today’s consumer society, we can’t make people buy less, but we can make people buy smart —products that last and can be taken care of.” If brands are to make loyal customers of millennials, she added, they need to tap into their sense of community. “As a brand, you want to be part of that community by providing the consumers information about you; to allow the consumers to grow with you and to make them loyal to you,” she said. “So we demand that create memories and not junk.”

Full article: http://www.ecouterre.com/7-youth-fashion-summit-demands-f...

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