25 Mar '12, 11am

Celebrities Back Earth Hour 2012 by Daring Fans: A campaign to raise awareness about the event called “I Will If...

Earth Hour 2012 will be held March 31 from 8:30 pm- 9:30 pm. A campaign to raise awareness about the event called “I Will If You Will” has garnered celebrity attention and promotion. The World Wildlife Fund (WWF) came up with the idea of Earth Hour in 2006 although the first event did not happen until the following year. WWF wanted to challenge to world to do more than just flick off their lights. It sought to create awarenesss and unite the world in protecting the planet.

Full article: http://www.ecorazzi.com/2012/03/25/celebrities-back-earth...

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