24 Mar '12, 4pm

Sabían que según @sustfash "the average woman in the UK throws away £10,000 worth of clothes bought but never worn."

The research and development process in fashion is often brief due to the short lifespan of a piece, and this lack of interrogation into its full lifestyle can render pieces susceptible to disappointment and discard. The proliferation of fashion as a disposable product has, as we have become increasingly aware, unsustainable impacts during make and use phases, as well as creating mountains of waste. This has been well documented by the media due to the astounding magnitude of the issue, compounded by powerful statistics, for example the average woman in the UK throws away £10,000 worth of clothes bought but never worn.

Full article: http://www.sustainable-fashion.com/resources/sustainabili...

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