22 Mar '12, 9pm

Will you be taking Levi's WaterLess challenge and wearing the same jeans all week (without washing them)?

employees across the globe are taking the plunge: by pledging to wear the same pair of jeans or khakis every day for a week without washing it once. The denim giant also equipped each staff member with a Water<Less -logoed sponge for sopping up spills. Each employee is documenting their efforts with a daily snapshot, and they’re inviting you to do the same. To take part, simply tag a photo of yourself on Instagram with #gowaterless to help spread the word about reducing water use . Up for a bigger challenge? Levi’s has a series of actions you can take to whittle your water footprint even further.

Full article: http://www.ecouterre.com/levis-employees-worldwide-pledge...

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