20 Mar '12, 2pm

H&M Conscious Debuts Eco-Chic "Glamour" Collection for Spring

H&M Conscious Debuts Eco-Chic "Glamour" Collection for Spring

upped the style stakes this spring with its green-carpet-ready "Glamour" collection. Debuting April 12 in 100 H&M stores worldwide, with select styles available online, the Tinseltown-inspired gowns feature sustainable fabrics such as organic cotton , hemp , and recycled polyester in a sea of neon brights and technicolor florals. "The collection showcases the diversity of what is now possible in greener fashion," says the Swedish retailer in a press release ,"with outfits in different styles reflecting the variety of today’s red-carpet fashion."

Full article: http://www.ecouterre.com/hm-conscious-debuts-eco-chic-gla...

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