29 Jul '14, 6pm
Dirty denim is destroying the world's rivers
One thing to note is that while we expose the dirty secret behind our blue jeans, we also give some examples of people (and technologies) who are making a positive affect in the production of blue jeans. The “godfather of blue jeans,” Francois Girbaud, now realizes how damaging the techniques he came up with to give us that ‘lived in, distressed look’ have been to the rivers around the world and is today working with technologies like laser and air to accomplish the distressed look. Both technologies cut back heavy water consumption used in the washing process of blue jeans and also takes chemicals out of the equation.