29 Jun '14, 7am
Ooh that’s clever! Rag Bag makes it easy to recycle clothes #sustainability #design
Donate something old every time you buy something new—that’s the philosophy behind the “Rag Bag,” a dual-function shopping carrier designed to make it easy for consumers to recycle unwanted clothes. The brainchild of Swedish fashion label Uniforms for the Dedicated , the bag flips inside out to become a pre-addressed, postage-paid envelope, ready for filling and depositing in the nearest mailbox. The product is a simple way of solving a complex problem, according to DDB Sweden , the advertising firm responsible for the carryall’s design.