25 Apr '14, 5pm
Kering (the parent of Alexander McQueen, Stella McCartney, Puma, et al.) has some BIG PLANS
The name change was only the beginning. Kering —formerly known as the PPR Group —plans to become the world’s most sustainable luxury-goods conglomerate, Marie-Claire Daveu, the company’s chief sustainability officer, announced at the Copenhagen Fashion Summit in Denmark on Thursday. Daveu said that the firm, which operates high-end labels like Alexander McQueen , Gucci , Saint Laurent , Balenciaga , Stella McCartney , and Puma , aims to achieve 100 percent sustainable sourcing of its gold, diamonds, leather, skins and furs, as well as paper and packaging across all its brands by 2016. “Staying silent and doing nothing is no longer acceptable,” Daveu said.